The chocolate producing company Sv. Michelsen succeeded when they in 2008 launched their 75 years’ anniversary tin.

It is a beautiful retro tin and the original idea was to highlight their most exclusive products in a tin that matches the chocolate quality. Initially the retro tin was thought to be a special edition made for a limited period of time but, it turned out to be the best selling product and is now part of their standard assortment.

”It is our experience that the tin provides added value which justifies the slightly increased retail price and, despite our relatively small orders, we have established a well functioning set-up with Glud & Marstrand who offer good service, flexibility and right time of delivery which is so important to us” says director Nicolas Dorff.