The results turned to cool cash when the Danish company Vital Petfood Group A/S chose to use a decorated can as sales promotion for their exclusive cat food ”Bilanx”.

When buying 2.5 kg of Bilanx the cat’s owners received a nice looking black can to store the food in – an offer that the consumers clearly considered as value adding.

Not only were the sales increased by 30% during the campaign period but as product manager Kent Mikkelsen says:

”The campaign has created a continuous increase in sales” .