It turned out to be a good choice when the Finnish sweets manufacturer Halva in 2008 chose to use a metal packaging in their sales promotion.  

The liquorice product ”Lakritsi” boosted sales with more than 3 times the budget. 

At a price sensitive market Halva differentiated their product by several lengths from the competitors by using a trendy and eye-catching metal packaging.  

”The product appears more exclusive and interesting and thereby it gets more difficult to compare prices,”

informs Marketing Manager Esa Harkonsalo.