In 2003 Tholstrup introduced a jubilee can with an assortment of their quality cheeses under the slogan ”110 years’ love for cheese”.

This was done to attract attention to a category normally not used to this type of packaging. The nostalgic type of can, which was embossed and had prints in two gold colours, was very innovative and showed higher sales figures compared to previous promotions.

”All in all the metal packaging has been a cost efficient way to packaging and in-store promotion in one”

says international Product Manager at Tholstrup, Tine Brønd Jensen.