An innovative packaging solution by G&M has increased the sales remarkably for the biscuit producer Fox. 

One of their most popular products jumped from fourth to second place on the list of most selling products because of a sales increase of no less than 12,9 %.

The new packaging solution is a deep purple, asymmetric can with an embossed lid.

”The target group is the same, the content of the product is more or less unchanged, however the packaging has been subject to considerable modifications so that it now to a greater extent signals luxury. Investing in packaging is decisive for having positive sales results”

says the Brand Manager at Fox, Tony Lappin.