As children eat many cookies they are an important target group within the cookie industry.

Therefore the cookie manufacturer Kelsen launched a series of butter cookies packed in funny cans decorated with the popular figures from Looney Tunes, a Warner Bros. cartoon film.

The printing costs were kept down by using combination printing which means that different designs are made out of the same printing sheet.

The assorted cookies were then delivered in decorative cans ready for the shelves.

This complies with the retail shops’ wish for new and eye-catching products that are easy to handle.