It takes something special to get access to the Italian supermarket shelves.

When Tulip wanted to introduce four of their quality pâtés in Italy, they did it by presenting the product and the packaging as an exclusive unity which opened up to the particular Italian market.

”The idea was formed very early in the developing phase.Thereby we were able to realize the specific ideas that we had to the printing design. We were very happy with the result ” says marketing manager at Tulip, Michael Brandt Jensen.